Advertising on Facebook: We now know that this boosts the reach of your organic posts, and using the most ubiquitous social media platform on the planet to generate leads or sales has its benefits too.
Attractive advertising formats. An unparalleled suite of targeting options. Enough campaign types to help you achieve almost any marketing goal. They all add up to one thing: a massive advertising opportunity for businesses of all sizes.
You can use carousel ads to explain features of a product you're selling (or an entire collection), showcase your brand's USP, or highlight a promotion you're running. Check out this example from Target. The retail giant has encouraged people to scroll through its carousel ads to preview a colorful new range of products: all can be purchased online or at your cell phone number list local Target. I particularly dig the way the model seems to walk between the frames of the video; Facebook describes this as an “immersive panorama”. I would just call it an awesome way to stand out from the competition.
The Facebook Pixel
There are a handful of certainties in life. Dead. The taxes. The Patriots winning the Super Bowl. Oh, and if you're not using the Facebook pixel, you're wasting your time. This is step 2 in our “How to Advertise on Facebook” guide! Without it, you can't use Facebook's lookalike audience and remarketing features. You might as well light wads of cash on fire. To use the Facebook pixel implementation, simply go to Ads Manager, create a pixel, name it, create it, copy the code to your web pages to initiate tracking actions, and you're done.
Now you can track the actions people take, like viewing your content, adding items to their cart, or making a purchase, and use that information to move leads down the funnel and discover (and then advertise to) ) users who share traits with your existing customers. To learn more about the Facebook pixel, you can read the brilliant post by the illustrious Brett McHale here on the WordStream blog, The Ultimate Guide to Tracking, Targeting, and Driving Conversions on Facebook.