Interaction Design Interaction Design is also known as LCD. Interaction design establishes a convenient communication channel between people and computers. Its goal is to create products with excellent usability and user experience.
As UI designers, we often work with interaction designers and product managers, who have rich interaction knowledge and experience.
Does that mean that as UI designers, we only need to concentrate on the visual work without understanding interaction design?
Of course not. More consideration of layout and interaction principles at the visual design level can make our interface more friendly. Visual designers play a very important role in interaction design.
I often hear UED (User Experience Design) and UCD (User Centered Design) at work. It can be seen that the Internet industry attaches great importance to user experience, and user experience is not just about looking good.
Some designers only focus on the visual level and think that user experience dimensions such as product strategy have nothing to do with their own design, so they will be in a different world from roles such as product managers. Why do they want me to change this way? Why is the text shallower here?
Sometimes not understanding the other side's point of view can lead to disputes.
User experience (User Experience) is the psychology and feeling of users using products, and user experience reflects the people-oriented design spirit of product design.
In fact, long before the emergence of the Internet, there were sayings such as "the customer who orders the chicken will have the chicken first" and "the customer is God", and many large Western companies such as Xerox, Unilever and other large companies have been Starting to research user experience, we can see how important user experience is to all products.
But what is confusing is that user experience is sometimes very subjective: because of the factors behind the user experience that affect users, some people's preferences, emotions, impressions, psychological reactions, etc., some people have Mobike but have to go a long way to find OFO, There are also people who only eat KFC and not McDonald's. These choices are not the survival of the fittest, but the reasons behind them. For our product to be liked, we need to study users.
2. Seven methods of user research
But the users may be millions! We b2b data face such abstract groups and tell ourselves how abstract it is to design around them. So many users even sometimes have contradictory voices. How do we understand the voices of users?
1. User portrait
According to the tone of the product and the user group, the user research team can design a user model. This research method is called user portrait. Personas are made up of tags with characteristics that allow us to better understand who is using our product.
After the user portrait is established, each function can complete its own user story: in what scenarios does the user need this function. In this way, the functions we design will be closer to the actual needs of users.
For example: We are now designing a women's clothing shopping application, then we can make this user portrait:
Xiaomei, working in Beijing International Trade CBD, 21 years old, earns 8000 yuan, likes Taobao shopping and TV shopping, the purpose of using our products is to find authentic fashion and big-name clothing for online shopping. Because Xiaomei just graduated, she likes big brands on the one hand and is short of funds on the other hand (Inspiration: Does our product solve these two pain points?)Xiaomei is a fashion OL with high aesthetics and doesn't like tacky designs. (Inspiration: Does the interface design consider not using pink and tender colors and using big-name black and white?).
See, even though Mei doesn't really exist, she guides our product design. Next, we can add an avatar to Xiaomei. When designing, we imagine that this person is a real user, and what will she think of our design.
After we complete the user portrait, we can then design the user story:
Xiaomei often needs to wear clothes that match her work temperament in the workplace, and she also needs to wear evening dresses and other clothes on dates, but Xiaomei's income is limited, she has high vision but can't afford clothes that are too expensive, she uses us The APP is all about finding authentic and affordable clothing.
So, where does Xiaomei use our APP?
This will continue to design a user usage scenario for Xiaomei: Xiaomei may open it during a meeting, browse in the subway, and browse when she opens the wardrobe in the early morning. Basically it's fragmented time, and it's when there is a need for clothing. (Inspiration: Do we need to increase the font size to adapt to the bumpy reading environment in the subway? Do we need to design a data-saving mode to prevent the newly graduated Xiaomei from spending a huge amount of data charges?)