Even if this subsequently means that you Whatsapp Mobile Number List can no longer target certain demographic characteristics when creating your target group.The idea behind it is actually quite noble. The special categories are designed to stop discrimination on certain topics, which should not be discriminated against. Simply put, for Facebook and Instagram ads, this means that you can no longer give very limited to no specific targeting to ads with topics about loans, housing and employment. Think of characteristics such as age, gender, zip codes or the use of similar target groups.
In this way, Facebook wants to create Whatsapp Mobile Number List inclusivity on topics where you should not differentiate between customers. Sounds good in principle right? A fourth category First something else. In addition Whatsapp Mobile Number List to the three categories mentioned above, there is also a fourth category: social issues, elections or politics. You can still select specific demographic targeting options, but you must first confirm your identity and you cannot run ads in a country other than where you or the sender are located. This is because similar ads can spark discussions and influence opinions. With this, Meta tries to ensure that there are no evil intentions behind it and that it remains 'cosy' on the platform.
You can read more information about this Whatsapp Mobile Number List category on this Facebook Support page.Okay, back to losing targeting options on the other three specialty categories: loans, housing, and employment. From an ethical point of view it is of course quite logical that you do not want to exclude groups of people in this. But Whatsapp Mobile Number List how do you do that if you are looking for a new colleague with a number of years of experience or a specific completed previous education? Or when you offer a lease car with an upper-class budget for a target group of business professionals?