Auction that can change drastically from day to day. Another apt comparison would be to compare the work of a specialist running a campaign to invest on currency exchanges, where the situation can sometimes change even from minute to minute. Similarly, in this service, the specialist must, above all, react on an ongoing basis, investing the advertiser's budget in places where at a given moment there is the greatest probability of achieving a large profit. However, there is one the key difference between this service and the analogy about currency exchanges - over % of investors lose on stock exchanges, and only a dozen or so percent gain.
In the case of investing in advertising on the Internet, these Mexico WhatsApp Number List proportions are reversed. . How much will a click cost for a Shopping campaign? Most often it will cost a few dozen cents. Sometimes a few pennies, sometimes over a zloty. The most important thing, however, is that the price of a click really plays a minor role - its quality is more important. It is not difficult to win cheap clicks, but the final measurable effect of a product campaign should not be the amount of traffic, but the value of products sold. It will often be the case that cheaper traffic will also be less converting traffic.
Therefore, the campaign specialist does not focus on generating as much traffic on the website as possible, but on steering the generated traffic in such a way as to maximize the probability of achieving the highest possible ROI (return on investment). . What affects the average CPC (cost-per-click) of a shopping campaign? Like other campaigns in the Google Ads system, the price depends primarily on the rates offered by other advertisers displaying their products for the same user queries.