In times of crisis, companies may be forced to lay off staff, scale back some marketing campaigns and postpone or cancel events. Those with limited financial reserves will naturally Industry Email List seek to reduce marketing expenses, especially advertising expenses, as much as possible in order to remain viable until the crisis subsides. But the current pandemic Industry Email List also presents an opportunity for companies that can afford to reposition themselves in new markets, give their business a facelift,
Or simply up their marketing game to stay ahead of the competition once the crisis is over. For example, adding door-to-door Industry Email List delivery or curbside pickup may Industry Email List certainly be an option for some restaurants. But many potential customers may worry about the possibility of infected food putting their family at risk. Innovative restaurateurs have overcome this concern by offering meal kits, to be prepared by the customer. A great example of adapting and thriving,
Even if it means changing your business model in times of crisis. Some pizzerias, for example, offer a "pizza kit", with dough for the crust, accompanied by sauce, cheese Industry Email List and any desired "fixings", along with instructions. Some enterprising Industry Email List restaurateurs of less specialized menus offer a variety of delivery or take-out options, complete with seasonings, garnishes and dessert.