The right color has the right name Although different colors can be perceived in different ways, the descriptive names of those colors are also important. For example, studies have found that "mocha" was significantly more pleasing than "brown," even though subjects were shown the same color. Meaning of colors in marketing Psychology of the color red The color red creates a sense of urgency and is perfect for clearance sales. It also stimulates the appetite. Therefore, it is frequently used by fast food chains. Red physically stimulates the body, raising blood pressure and heart rate.
It is associated with movement, emotion and passion. It gets people to act and is important for CTA buttons , for example on a website. Red in Marketing: The Examples of McDonald's and Target Complete guide: The meaning of colors in Marketing - color psychology 1024x555 McDonald's chooses targeted email list the color bright red (combined with yellow), which attracts children, whets the appetite and creates a sense of urgency. Target, for its part, provides another example of the use of color.
Its logo, one of the most recognized symbols in North America, catches the attention of customers. Create the idea of excitement when shopping there and the urgency to buy the brand's great deals. Green Color Psychology This color is associated with health, tranquility, power and nature. It is used in stores to relax customers and promote environmental issues. It stimulates harmony in the brain and fosters a balance that leads to decision. Green in Marketing: The Example of Starbucks Complete guide: The meaning of colors in Marketing - meaning of color in marketing 1024x518 Starbucks is a major global brand that uses this color scheme. Green shows that Starbucks hopes to promote a sense of relaxation in its cafes, inviting customers to grab a coffee during a stressful day. Purple Color Psychology This color is commonly associated with royalty, wisdom, and respect in color psychology. Stimulates problem solving and creativity. It is also seen in the promotion of beauty and anti-aging products.