The former requires feelings, the latter requires mechanisms; the former may come from its own network, and the latter requires a more scientific and strict customer acquisition mechanism. In the current era, the price of online traffic acquisition is very high, and the attention of potential target customers is extremely occupied by public events. Workplace customers from beijing, shanghai and guangzhou may also participate in various gatherings to improve their personal abilities during weekend events - this brings some opportunities to manufacturers.
In second-tier cities, it is difficult for you to organize these customers who have finally taken a break from work - this brings challenges to customer acquisition. But it is also just right, can shape new competitiveness. How important is special email list customer acquisition? For a low unit price saas business, this may be the second most important capability after retention. In 2018, the first consideration is: expanding the scale of customers . Not only from the quantity, but also from the type of industry. Many saas entrepreneurs are technically educated and like to find early adopters in the tmt field.
This can certainly gain some customers through personal word of mouth at an early stage. But from my observations, this part of the traffic usually dries up very quickly. Get into the business as early as possible -- to be precise, expand into the business people as quickly as possible, to people who would be hard-pressed to do their jobs without your software. In terms of customer acquisition, this is the way to go. 2. Provide business value shallow business value is easy to harvest. In 2017, dingding and the two gods of enterprise wechat fought, which made many crud software manufacturers sad.