Grow LTV employees In marketing, there is an important metric LTV (Lifetime Value) - the profit that one user of the company brings. If we change it to HR, then our task is to increase this indicator for each employee. So that each person in the team, both the manager and the creative specialist, would work with us for as long as possible and bring maximum value to the agency.
At the same time, we are against the “take and not give back” approach. The employer-employee relationshipshould be two-way. If a person gives a part of himself to the company, then the company reciprocates not only in the form of a salary. You need to raise an employee, develop him, because a professional team is the secret of success for almost any business.
Even more so for agencies. Why games are needed in communication with a doctor and how they can be used to promote prescription drugs - says Victoria Schukina, Strategic Development Manager at WIM Agency. What is gamification and why should a pharmaceutical brand use it? Gamification in marketing is communication with the audience in the form of a game.