These three expectation dimensions have varying degrees of impact on customer satisfaction. Customer Requirements Why Measure Customer Satisfaction? Customer satisfaction is a relevant success factor for every company, especially in the age of social networks. On Facebook, customers can share their experiences, exchange ideas with other consumers and learn about products, services and companies all anonymously. This can have devastating consequences for a company's image. Because customers are known to share a bad experience more than a good one. If consumers encounter unexpected situations.
They want to vent their anger and Philippines WhatsApp Number List report it. Whether it's a client expecting a response from a company or a person, or their fellow citizens who have had a similar experience., companies should pay more attention to customer satisfaction in order to prevent image problems and the associated decline in sales figures. Through customer surveys, companies can obtain important information that can have a significant impact on the company's growth and success. The resulting positioning of customers and their needs leads to satisfied customers.
Looking at the client side various factors are affected by positive uncertainty. High customer satisfaction increases the likelihood of repeat purchases. A satisfied customer will recommend the company in their personal environment, develop long-term loyalty to the company, and be willing to pay a higher price. On the corporate side, positive uncertainty means setting a relatively high price and increasing sales through higher purchase frequency. The resulting higher service costs can be offset by increased economies of scale. Plus, reduce marketing costs and increase employee satisfaction in your own company.