Smart data recognizes connections that people would not even think of digitization offers new possibilities and chances for the sales strategy of companies. Retailers can for example align their offer even more precisely with their target group and be optimally prepared for potential and existing customers. For this purpose however they have to change the sales organization and working methods accordingly and leave the established path. If we look at the big picture the first smart data projects are the first steps of a comprehensive digital transformation process which the established companies in most sectors still have to and will go through. Until now analytical skills have been a competitive advantage. With the constant further development of digitization the ability to handle data smartly is becoming a hygiene factor. What is big data most companies already have big data but they just don't know it yet.
Me inert Jacobsen founder of b b smart data gmbh in the whatsapp mobile number list last two years around percent of the world's data has been generated. This exponential growth of data also known as big data has shaken the business world. B b sales is no exception as big data transforms the role of every sales manager. Big data is a synonym for large amounts of data. Data can be unstructured and distributed indicating a diverse accumulation of different data sources. You can think of big data as a kind of raw material that needs to be processed so that it can be refined into smart data and unleash its economic potential. At this point the successful bridging of big data to smart data is crucial.
How does it work the aim is to convert data into information and information into knowledge. Far more important than the pure mass of data is its intelligent and specific analysis and evaluation. This is the only way data can be converted into information from which we all benefit big data becomes smart data. From big data to smart data as can be seen from the infographic it is ultimately about to extract data from a diverse accumulation of disordered data from which one can derive economic benefit. Smart data is therefore the targeted selection of useful secure and high quality data that is extracted from big data using data mining algorithms and contains usable knowledge.