Those who have not yet joined the bonus program are invited to participate. Bonus balance Now shopping is not only spending, but also savings. And the subscriber clearly sees this in the letter, where the amount of points that the client will receive for the order. Bonus points It's nice to earn points, but spending them on bargain purchases is even nicer. When a subscriber's account accumulates enough points, an automated email is sent to remind them that the points may burn out and now is the best time to spend them. And for those who are still on the path to wealth.
The scenario with personal product recommendations and tips on how to accumulate points as quickly as possible is gone. Accumulated points We return "sleeping" customers to the site In the highly competitive e-commerce industry, customer retention costs about seven times less than customer acquisition. But the life cycle of each subscriber Latest Mailing Database can lead him to a zone of loss, where loyalty to the store decreases, and there is a risk that the client may stop shopping at any time. In order to return the interest in the mailing list to "sleeping" subscribers, Retail Rocket marketers have developed a script for.
A reactivation letter which is received by customers who do not open mailing lists from the store for more than three months. Such a scenario has two main goals : to return subscribers who are in the loss zone to communication with the online store, and to cut off the “dead” part of the base, which is no longer interested in mailing. It takes more than one email to get most subscribers back, in which case a chain of multiple emails is created, or the main email is automatically triggered and resent to customers who didn't open it last time.